Even Kia calls the Soul “quirky” and “unconventional.”
Introduced in 2009, the designer used a wild boar for inspiration. The marketing campaign featured hamsters. The compact SUV, which Kia also calls a runabout, appeals to young buyers eager to flaunt some individuality even if they’re on a tight budget.
The 2020 Soul represents the model’s third generation. It gets a bigger standard engine — 2.0 liters for 149 horsepower — with a turbo model available that boost the horses to 201. There’s a new all-electric version, too, with a 64 kWh battery pack, whose range is yet to be determined.
The car comes in several trims, with an optional 10.25-inch touchscreen.