Disneyland’s ‘demand pricing’ starts Sunday


Visitors ride the Mad Tea Party cups at Disneyland in June 2015.

(Allen J. Schaben / Los Angeles Times)

Disneyland visitors should expect to pay more starting Sunday if they come to the park during a more popular time.

Under the new pricing policy, each day will be designated either a "value" day, a "regular" day or a "peak" day. Value day admission will cost $95, regular day admission $105 and peak admission $119. Before the change, Disneyland and Disney California Adventure had been charging $99 for a one-day ticket.

Disney has said the new pricing policy, which also applies to its other U.S. theme parks, is a crowd-management technique. The company calculated that over a 12-month period, 30% of the days will be "value" days, 44% will be "regular" days and 26% will be "peak" days.

On Sunday morning, the Disneyland ticket purchasing webpage was down for "routine maintenance."

Many Disneyland fans took to Twitter to criticize the new pricing policy. Some said they would still frequent the park, but many slammed the tiered pricing system.

For more business news, follow @smasunaga.


Get our weekly California Inc. newsletter