True Religion jeans brand names new CEO, leadership team

True Religion Apparel Inc., the Southern California denim company known for its pricey jeans, has named a new slate of executives several months after changing owners.

David Conn was named the Vernon business’ new chief executive. Conn previously served as president of retail licensed brands for VF Corp., an apparel company known for brands such as Lee, Wrangler and 7 For All Mankind.

Interim CEO Lynne Koplin was named True Religion’s chief merchandising officer. Erik Bauer, formerly an executive at the Children’s Place retail stores and Gap North America, is now chief financial officer and chief operating officer.

Celebrity products: Perfume, protein pudding and more

True Religion was bought in May by investment management firm TowerBrook Capital Partners in an $835-million deal. The $32-a-share arrangement, which came more than half a year after the denim brand put itself up for sale, was unanimously accepted by its board.

In March, founder Jeff Lubell stepped down as the company’s CEO, chairman and creative director and became chairman emeritus and creative consultant.

True Religion, which has been around for a decade, had 130 stores as of late June.

ALSO:

True Religion board accepts $835-million takeover bid

Jeff Lubell, True Religion’s founder, chairman and CEO, steps down

Gary Friedman returns as chairman and co-CEO of Restoration Hardware