Elon Musk tweets he might unveil ‘Top Secret Tesla Masterplan’ this week

Tesla Motors CEO Elon Musk, shown in December, tweeted on Sunday, “Working on Top Secret Tesla Masterplan, Part 2. Hoping to publish later this week.”
(Associated Press)

Tesla Motors Chief Executive Elon Musk, under pressure after a fatal crash involving one of his electric cars, went on Twitter on Sunday morning and said he hopes to make a major announcement this week about his car company.

The tantalizing tweet — “Working on Top Secret Tesla Masterplan, Part 2. Hoping to publish later this week” — echoes an August 2006 blog post titled “The Secret Tesla Motors Master Plan (just between you and me).” Musk unveiled in that post the cars that became the Tesla Model S four-door family car and the Tesla 3 sports sedan.

The Palo Alto automaker and Musk have been hit with a recent string of bad news.


Federal officials are investigating a May 7 crash in Florida that killed a man after his Model S’ cameras failed to detect a turning tractor-trailer and did not automatically activate the brakes.

Tesla also said last week that shipments to customers fell in the last three months, making it unlikely the company would meet expectations for delivering 80,000 to 90,000 vehicles this year.

Musk ran into criticism for Tesla’s bid of up to $2.5 billion last month for the financially troubled firm SolarCity, which installs solar panels and is run by Musk’s cousin, Lyndon Rive. Musk is chairman of SolarCity and owns 22% of the company.

Tesla stock is down nearly 15% since late April.



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