Pokemon Go attracts diverse crowd of gamers, study suggests
“Pokemon Go” appears to have done something its predecessors on Game Boy and Nintendo DS could not — attract a diverse fan base to the Pokemon universe.
A survey of 1,000 players of the enormously popular augmented reality game by mobile market research firm MFour shows that minorities and women are getting into Pokemon through the app.
Thirty-four percent of respondents said they had never played a Pokemon game before, but that number is higher among certain groups. For 49% of African-American respondents and 40% of Latino respondents, “Pokemon Go” is their first Pokemon game.
That’s compared with 32% of Caucasian respondents and 31% of Asian respondents.
About one-third of respondents were minorities. In general, race or ethnicity have no effect on who plays video games, according to a 2015 Pew Research Center report.
Thanks to “Pokemon Go,” more women are getting into the franchise as well. Of the 500 female respondents, 47% said they had never played Pokemon before the new mobile game. Among male players, just 21% of respondents were playing Pokemon for the first time.
Pokemon’s move to new demographics could be good news for Nintendo, which owns a 32% stake in Pokemon Co., which licenses the Pokemon franchise.
Pokemon Go draws an overwhelmingly millennial crowd, with 83% of respondents aged 18 to 34.
Those who play the game aren’t breaking the bank for in-app purchases. Only 26% of respondents have spent on extra “Pokemon Go” features, 62% of whom have dropped $10 or less.
Must-read stories from the L.A. Times
Get the day's top news with our Today's Headlines newsletter, sent every weekday morning.
You may occasionally receive promotional content from the Los Angeles Times.