Kid’s technology maker VTech says the personal information of about 5 million of its customers and their children may have been stolen by hackers.
The Hong Kong-based company disclosed the breach of a customer database late last week, but didn’t say until Monday how many people could be affected.
The news comes just as the holiday shopping season is kicking into gear and kid’s smartwatches and tablets made by companies such as VTech are expected to be high on children’s wish lists.
VTech’s Kidizoom Smartwatch is predicted to be a top seller this holiday season, while its InnoTab tablets have been popular in the past.
The affected database doesn’t contain any credit card numbers, or personally identification information such as Social Security or driver’s license numbers, VTech says. Through a spokeswoman, VTech declined comment beyond the company statement.
Customers from the U.S. and 15 other countries are affected.
The hacking serves as a reminder to parents to be careful about what kinds of information about their children they enter into on Internet-connected devices. While devices like kid-friendly smartwatches and tablets may block a child’s access to the bulk of the Internet, they’re still a potential target for hackers.