Business: Founded in 2002, Anaheim-based Superior Sheet Metal & Duct makes pipe and fittings for commercial heating, air conditioning and ventilation systems.
Owner: Sue Loftin
Manager: Casey Crowder
Employees: 10 full time
Revenue: $1 million in 2010
Goal: Develop a more focused sales strategy
|| Related article: Business Makeover: Sheet metal shop needs aggressive, low-cost sales strategy