Superior Sheet Metal & Duct at a glance

Business: Founded in 2002, Anaheim-based Superior Sheet Metal & Duct makes pipe and fittings for commercial heating, air conditioning and ventilation systems.

Owner: Sue Loftin

Manager: Casey Crowder

Employees: 10 full time

Revenue: $1 million in 2010

Goal: Develop a more focused sales strategy

|| Related article: Business Makeover: Sheet metal shop needs aggressive, low-cost sales strategy