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Amazon’s Kindle Fire tablet to allow Hulu+ streaming

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Amazon.com Inc. will allow customers to use Hulu+ on its upcoming Kindle Fire device, adding a major source of TV and movie content to its tablet arsenal.

The 7-inch tablet, which will begin shipping next week, costs $199 and will feature a special, limited version of Google’s Android operating system that Amazon customized.

That means Amazon will selectively choose which apps it will allow on the device — and which it will not. That gatekeeper approach is similar to the way Apple runs its App Store: approving only apps that follow its many guidelines, and taking a percentage of all Apps its sells on the iPad.

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For now, Hulu+ joins a parade of popular content apps that will be available when the Kindle Fire comes out, including Netflix, Rhapsody, Pandora and Twitter.

Hulu+ requires an $8 monthly subscription for customers to access its full library of movies and current TV shows from ABC, NBC, FOX, Comedy Central and others. Customers must still watch advertisements during the shows, however.

david.sarno@latimes.com

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