Mark Zuckerberg: Facebook’s biggest challenge is mobile
Facebook’s Mark Zuckerberg said his biggest challenge right now is adapting his social network to the mobile world.
The chief executive of the Menlo Park, Calif., company discussed the matter at the Allen & Co. media conference in Sun Valley, Idaho, this week. Zuckerberg said fitting the 900-million member social network into mobile devices is the toughest part of his job because the mobile and desktop platforms are so different, according to a report.
Zuckerberg also talked about how Facebook works as a publicly held company, saying operations are essentially the same.
“Things are not much different,” Zuckerberg said, according to Bloomberg. “I’m focused on building product.”
Rather, Zuckerberg said the biggest change in his life has been elsewhere.
“The bigger change was getting married,” he said.
But that’s questionable.
Since the company went public in mid-May, Facebook has been having a tough time, and it still hasn’t climbed back to its $38 IPO price. Facebook’s stock fell below $$26 at one point and since then it’s generally stayed around the $30 mark.
The company’s struggles in the mobile realm have been well documented since Facebook filed documents with the SEC as it prepared to go public and listed mobile as one of its obstacles.
After that time, though, the company has made efforts to improve in the area. Facebook has made purchasing mobile ads easier, released a duo of apps this summer and purchased Instagram for $1 billion in April.
Meanwhile, Facebook rival Twitter said this week that it was actually making more money from mobile on some days. Twitter CEO Dick Costolo told the Los Angeles Times that the company’s advertising is quickly improving and that it has a truckload of money in the bank.
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