LinkedIn follows Twitter, lets you subscribe to ‘thought leaders’


Borrowing from Twitter and other social networks, LinkedIn will now let its users follow specific individuals and receive their updates.

The professional social network announced Tuesday that users will be able to subscribe to 150 “influential thought leaders” to receive their posts.

Previously, LinkedIn users could get updates from companies and industries but not individuals unless those individuals approved the connection. LinkedIn follows other social networks who have this feature including Twitter, Facebook, Google+ and Instagram.


But LinkedIn is trying to stand out by promising long-form content from so-called “thought leaders” that will include videos, photos and slide-show presentations.

President Obama and Republican presidential candidate Mitt Romney as well as Virgin Group founder Richard Branson and the Huffington Post’s Arianna Huffington are among the first 150 thought leaders that LinkedIn users can follow. You can see a full list of thought leaders here, and it appears, unsurprisingly, that most of the individuals are business professionals and CEOs.

The social network said it plans to expand its number of thought leaders in the future, and it said users can request to become a thought leader by going here.


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