Deluxe Hesby apartments for creative types opens in North Hollywood

Another large-scale apartment complex – this one catering to creative young professionals – has opened in the NoHo Arts District as real estate development continues in the North Hollywood neighborhood.

The latest to come online is the $50-million Hesby, a luxury dwelling intended to tap into NoHo’s arty reputation. It has what its owners call a writers’ cafe with coffee bar, a music rehearsal studio and an outdoor movie venue among its tenant amenities.

The 308-unit complex at 5031 Fair Ave. and Hesby Street was built by Alliance Residential Co., a Phoenix multifamily developer and apartment manager.

Other features meant to draw renters are a gym, a yoga studio, an “outdoor living room” with a bar, barbecues and a swimming pool with underwater speakers.

The six-story building was designed by Killefer Flammang Architects and built on an empty lot formerly occupied by 1930s bungalows and small apartment buildings erected in the 1930s and ‘40s.

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The NoHo Arts District, which has seen a surge of residential and retail development in recent years as part of a city drive to turn the neighborhood into a pedestrian-friendly urban village near a major rail and bus transit hub.

Rents at the Hesby range from $1,820 a month for a studio to $3,220 for a two-bedroom, two-bath unit.

Last year the $32-million NoHo Senior Arts Colony opened in what developer Meta Housing Corp. said was the region’s first pairing of housing and live theater.

It is intended for residents age 62 and over with interests in such artistic pursuits as singing, acting, photography and writing.

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roger.vincent@latimes.com