Given Abigail Ratchford's social media prowess — the model has about 11 million followers between Instagram, Twitter and Facebook — her method of documenting the renovation of her Beverly Hills home is not surprising.
"I put Snapchat videos up on the whole process — while walls were being painted and furniture was being delivered," she said. (Those videos were seen by up to 500,000 people a day.)
Ratchford, originally from Pennsylvania, moved into the 2,200-square-foot town house in July. Previously occupied by a family with young children, it was in good condition and nicely decorated.
But Ratchford, whose scantily clad photos are far from family-friendly, wanted to amp things up a bit.
"The place was plain, with not a lot of personality," she said. "I knew exactly what I wanted. I hired a designer to source things I needed. But everything else I was very hands on with."
She spent about six weeks and $50,000 on the transformation. Although no major construction was done, she gave the town home a top-to-bottom aesthetic makeover: repainting the walls, installing shelves in the living room, swapping out all of her furniture and custom-making a large vintage-style vanity mirror.
She also converted two smaller bedrooms into a walk-in closet and dressing area; she occasionally uses the space for photo shoots.
When she needed additional inspiration, she took to social media.
"I typed in 'frame walls' on Pinterest and got all these ideas," she said, indicating a wall on which she had mounted a series of black and white celebrity photos in matching white wood frames.
She managed to stick to her budget by choosing pieces wisely. She shopped at Target, Overstock.com, flea markets and thrift stores but splurged on substantial furniture.
"I invested in certain pieces I knew I'd keep with me, like the couch and bed — especially if I one day buy a house," she said.
Most of her furniture came from Restoration Hardware, West Elm and Z Gallerie, where she bought the Cloud modular white sectional ("it's called that because you sit on it and sink into it").
Ratchford said she was drawn to the town house's open floor plan and natural light, which suited the paint and wallpaper colors she used: pale gray, white and silver.
"I loved the way the space runs through the living and dining rooms and to the kitchen," she said. "It felt free-flowing and a nice environment for my guests. I wanted the home to feel relaxing, light and airy but still be feminine and glamorous."
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