Gap taps Mattel executive who reenergized Barbie as its next CEO
Gap has tapped a top Mattel executive who reenergized Barbie and Hot Wheels to be its next president and chief executive.
The San Francisco-based chain, which operates stores under its namesake as well as Old Navy, Banana Republic and Athleta brands, said Wednesday that Richard Dickson will join Gap on Aug. 22 from his most recent role as president and chief operating officer of toy giant Mattel. In a separate announcement, Mattel, based in El Segundo, said that Dickson will depart Aug. 3.
Gap’s CEO spot had been vacant since Sonia Syngal left last July. Dickson has been a board member of Gap since November.
The move comes as Gap, once an iconic purveyor of khakis and other casual wear in its heyday in the 1990s, has been struggling with a sales slump for years despite numerous initiatives to fix the business through a revolving list of executives. The pandemic and surging supply chain costs exacerbated financial conditions at Gap, in addition to other disruptions. In April, Gap announced it was laying off 1,800 corporate workers, roughly three times the number of headquarters jobs it cut last fall, as the struggling chain cuts costs in a bid to become more nimble.
Gap’s chairman, Bobbie Martin, who served as interim CEO, noted that Dickson is “destined for this role at this moment” after a deliberate and thoughtful search.
No longer the khaki king of the 1990s, Gap has needed an overhaul for a very long time — and Art Peck won’t be the one to deliver it after all.
“His experience as a proven transformational brand builder and belief in the power of inclusivity, make him a perfect fit for Gap Inc.,” he said in a statement.
Martin will remain chairman of the board to ensure a smooth transition, Gap said.
Under Dickson’s leadership, Mattel developed and launched a brand-building approach that has been crucial in growing Mattel’s power brands, particularly with the Barbie franchise. Barbie dolls have regained popularity as the company diversified the lineup with more skin tones and versions with prosthetic legs, wheelchairs and hearing aids. The “Barbie” movie, which opened last week, set an opening weekend record for the year.
Before Mattel, Dickson was president and CEO of branded businesses for Jones Group, where he led global design and development, including marketing and merchandising, wholesale, retail and e-commerce, and acquired and developed new brands. Dickson also co-founded Gloss.com, the first online retailer dedicated to high-end cosmetics, and served as an executive at Bloomingdale’s.
To fill the void left by Dickson, Mattel said that it has promoted Lisa McKnight to executive vice president and chief brand officer, overseeing all of Mattel’s toy categories and global brands, as well as design and development. Josh Silverman has been promoted to executive vice president and chief franchise officer. His role has expanded to include leadership of digital gaming and licensed entertainment, in addition to global consumer products, publishing, promotions and location-based entertainment, as well as franchise management, the toy company said.
Both executives will assume Dickson’s responsibilities and report to Ynon Kreiz, chairman and CEO of Mattel.
Mattel is expected to report second-quarter earnings later Wednesday.
Gap’s shares rose more than 8%, or 74 cents, to $9.97, while Mattel’s shares hovered at $21.24, virtually flat, in early afternoon trading.
