Apple TV $25 gift card offer reported as rumors of new device swirl

Apple stores are reportedly including $25 iTunes gift cards with sales of the $99 Apple TV.
(Mark Lennihan / Associated Press)

For the next week, customers who buy an Apple TV at one of the tech giant’s retail stores will reportedly receive a $25 iTunes gift card as part of a promotion that could signal a new Apple TV is on its way.

Apple news website 9to5Mac reported that Apple informed its retail employees about the promotion Friday morning. The bonus of a $25 gift card will be available to customers who buy a $99 Apple TV at an Apple Store between now and March 5, the report said.

In the world of tech, discounts and promotions can often be signs that a newer version of a product will soon be rolled out.

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That was the case earlier this month when the Samsung Galaxy Gear smartwatch was heavily discounted by two retailers. Soon after the discounts kicked in, the South Korean company announced two new smartwatches.

The same could be happening with the Apple TV, a small set-top box that users connect to their TVs to stream content from the Internet from services like HBO Go and Netflix.

The Wall Street Journal, 9to5Mac and Bloomberg have recently reported that Apple has a new set-top box on the way. One report said the new version could be announced and go on sale as early as April.

The new Apple TV is expected to include a faster processor and a redesigned user interface.


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