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Samsung working on a bendable smartphone screen

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Samsung, looking for a competitive edge in the smartphone market, is reportedly set to roll out devices with bendable display screens.

The South Korean tech giant is working on display screens made with plastic that could make phones “unbreakable,” a report by the Wall Street Journal says.

Samsung isn’t the only company to do work on flexible displays, but according to the report, the company has entered the final stage of development and hopes to be the first player to begin mass production of the technology.

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The plastic screens use OLED technology to emit images because they are thin and can be put on flexible displays, the Journal says.

By using plastic rather than glass, Samsung could be able to create lighter phones with more durable displays.

The company told the Journal that already there are some consumers sampling the displays. According to an unnamed source in the report, Samsung hopes to bring phones featuring the displays to market in the first half of 2013.

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