GM-backed Cruise buys self-driving start-up Voyage in talent grab

A self-driving car, with the Cruise logo, on a city street.
A Cruise self-driving car undergoes testing on the streets of San Francisco.
(Smith Collection / Gado/Getty Images)

Cruise, the self-driving technology company that’s majority-owned by General Motors Co., said it acquired autonomous-vehicle start-up Voyage, which operates a service in retirement communities.

“I’m pleased to welcome Oliver Cameron and Voyage to the Cruise team,” Cruise President Kyle Vogt announced Monday on Twitter, confirming a Bloomberg News report from early this month. “Voyage is a nimble and highly capable company that shares our mission to make transportation safer & more accessible, and we’re thrilled that they’re joining us.”

The deal gives Cruise more than 60 people trained in developing and running self-driving vehicles, a field in which experience and talent come at a premium. Cameron, Voyage’s chief executive, is joining Cruise as vice president of product.

Cruise’s acquisition of Voyage happens as autonomous-technology companies are consolidating. Zoox Inc. was sold to Inc. last year. For Voyage, joining Cruise is a way for Cameron to continue his work with the aid of the acquirer’s 1,800 employees and its deeper pockets.

The purchase price wasn’t disclosed.

While Voyage has raised $52 million, Cruise has raised more than $8 billion and gets about $1 billion a year from GM.


“The self-driving industry is consolidating, and the leaders of a trillion-dollar market are fast emerging,” Cameron said on a blog post on Voyage’s web page. “After being intimately involved with the AV industry for the last five years, I can say with certainty that Cruise — with its advanced self-driving technology, unique automaker partnerships, and all-electric purpose-built vehicle with no human controls — is poised to be the clear leader.”

Cameron said key members of Voyage’s technology team would be working on the Cruise Origin, the company’s dedicated self-driving shuttle.