There may be 500 channels and almost $80 billion in advertising and subscriber revenue in the television industry, but most of that content and cash is controlled by a handful of companies.
In a new report on the U.S. media industry, Sanford C. Bernstein analyst Todd Juenger notes that a handful of media giants control the advertising and subscription pies.
According to Juenger, fees that pay-TV distributors pay for content is now about $40 billion while advertising is an additional $37 billion.
Rounding out the top five in terms of subscriber fees are
In terms of advertising, NBC controls almost 20% of the $37-billion TV market followed by Disney with about 17%. Fox has a 12% share while
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