How ‘S.H.I.E.L.D.’ and ‘Blacklist’ stack up in social sentiment

The cast of “Marvel’s Agents of S.H.I.E.L.D.”

Got a conspiracy theory about “The Blacklist”? What about an opinion about how well “Marvel’s Agents of S.H.I.E.L.D.” reflects its source material?

You’re certainly not alone. It has been a couple weeks now since the broadcast networks began to unveil their big new series for fall. Observers can look to Nielsen numbers to see what shows are getting the most viewership, but finding out how well those shows are received among those viewers can be trickier.

The social media research firm Fizziology pulled data from Twitter, Facebook and blogs to figure out which of the new shows were getting the most buzz and, more interestingly, whether the viewers actually liked what they saw. From the looks of things, James Spader, Andy Samberg and the non-superhero agents of the Marvel universe all have something to be encouraged about. 

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“S.H.I.E.L.D.,” which debuted last month on ABC, was the biggest driver of social media chatter, drawing nearly 152,000 mentions, according to Fizziology. That’s nearly four times more than the second-place finisher, “Blacklist." 

“S.H.I.E.L.D.” -- an offshoot of the “Avengers” movie from Joss Whedon -- tapped into an already large and avid fan base, and it looks like people were generally satisfied with the first episode, garnering 84% positive comments while only 1% of the mentions were negative. 

“Blacklist,” which has been a strong ratings generator for NBC, received plenty of thumbs-up reviews on social media. About 93% of its mentions were positive, and people were interacting with the show online by developing conspiracy theories and anticipating how the FBI drama’s plot will play out. 

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Also solid was “Brooklyn Nine-Nine,” the cop comedy starring Andy Samberg of “Saturday Night Live” fame. The show’s viewership hasn’t been as large as many of the other fall hits, but the sentiment on the Web has been largely supportive, with 93% of the commentary being positive. 

Other shows didn’t fare as well.

It should not come as a surprise that ABC’s already-canceled “Lucky 7" got little attention on social media and only 57% of the mentions were positive.

The new Seth MacFarlane comedy “Dads” on Fox drew criticism online for its politically incorrect humor. It got 24% negative sentiment, the highest of the shows Fizziology studied. The NBC police series “Ironside” didn’t do well either. Twelve percent of the mentions for the show were negative.     

CBS’ “We Are Men,” about a young guy who befriends a group of divorced older men, also scored low. Interestingly, nearly half of its mentions came from news sources and promotions, according to Fizziology. 


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Twitter: @rfaughnder 

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