During the quiet Super Bowl weekend,
Written and directed by first-timer Tom Gormican, the raunchy "That Awkward Moment," from Focus Features, is expected to gross $12 million or more in ticket sales through Sunday in the U.S. and Canada, which would be a solid result for a film that cost just $8 million to produce.
"That Awkward Moment," about a trio of guys trying to figure out their love lives, stars Miles Teller and "Fruitvale Station's" Michael B. Jordan alongside "High School Musical" alumnus Efron.
A male-centered spin on the romantic comedy genre, "That Awkward Moment" is targeted largely to young women as an alternative to football, though it has not won over many critics, as evidenced by a 25% "fresh" rating on Rotten Tomatoes.
Nonetheless, it could beat Universal Pictures'
"Labor Day," written and directed by Jason Reitman, is expected to generate around $8 million in revenue, after costing $18 million to make.
Reitman is known for taking on difficult subject matter, and his output includes critic-friendly fare such as
Reitman adapted "Labor Day" from the 2009 novel by Joyce Maynard. The film also stars the young Gattlin Griffith as the 13-year-old son of Winslet's character.
Among the pack of holdovers are Universal's
The highly successful animated musical
"Frozen" has taken in more than $800 million worldwide, including roughly $350 million from the U.S. and Canada alone.
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