Senior Vice President of EA Games Label Europe Patrick Soderlund promotes a racing game at the Entertainment Software Association (ESA) press conference leading up to opening day of the 2009 E3 Expo. (David McNew / Getty Images)
The
Tennis star
Advertisement
Soap actress Allison Sweeney and president of EA Sport Peter Moore promote a fitness game at the Entertainment Software Association (ESA) press conference. (David McNew / Getty Images)
A group of girls demonstrate how to play the Charm Girls Club games at the Entertainment Software Association (ESA) press conference. (David McNew / Getty Images)
Introducing the Star Wars The Old Republic game, characters wearing robes and wielding lightsabers take to the stage at the Entertainment Software Association (ESA) press conference. (Andrew Gombert / EPA)