The latest sign of a video-game “Revolution”? You may soon be able to plug in and play guitar in “Sgt. Pepper’s Lonely Hearts Club Band.”
Martin N. “Marty” Bandier, the top executive at the music publishing company that owns the John Lennon- Paul McCartney copyrights, said he liked the idea of a dedicated Beatles edition of Guitar Hero, Activision Inc.'s hugely popular video-game franchise.
Activision announced last month that Aerosmith would be the first act with a dedicated version of Guitar Hero.
“It’s something we have talked about and something I’d like to pursue,” said Bandier, who last year took over as chairman and chief executive at Sony/ATV Music Publishing.
The company has loosened its approach to the Beatles’ music. Producers of " American Idol,” for instance, had for years sought permission for contestants to perform Beatles hits on the show but were turned down again and again.
That’s changed: Tonight’s episode is the second week of an “all-Beatles” format for the show, which Bandier calls “a wonderful way to get this legendary music in front of an audience of 30 million people in an exciting way.”