Jenni Rivera ‘La Gran Senora’ exhibit attendance up on anniversary

Jenni Rivera
Athena Jaharis, left, assistant registrar, and Nwaka Onwusa, assistant curator, set up Jenni Rivera dresses, mementos and other artifacts in the Grammy Museum.
(Gary Friedman / Los Angeles Times)

On the first anniversary of the death of Mexican banda singer Jenni Rivera, the Grammy Museum in Los Angeles reports strong attendance for its exhibit on the singer’s life and career that opened in May.

“Jenni Rivera, La Gran Senora” has become one of the most popular attractions in the museum’s five-year history, a museum spokeswoman said Monday, and the exhibit is being highlighted in Telemundo’s coverage of the anniversary of her death on Dec. 9, 2012, in a plane crash in Mexico.

It includes costumes she wore on stage, including the signature tan and lace dress she wore at the Teatro de Mexico, rare photographs of her on and off stage, video footage from live and televised performances, her own Bible and credit cards, awards she received and other items.

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Museum officials note that she became the first banda artist to sell out back-to-back concerts at the7,000-capacity Nokia Theatre L.A. Live when she played the theater in 2010.

The Grammy Museum’s attendance is up 18% in 2013 compared with 2012, the spokeswoman said, adding that, "[We] absolutely can attribute a boost in attendance directly related to Jenni.” The other major contributor this year to higher attendance is the “Ringo: Peace & Love” exhibit devoted to the life and career of Beatles drummer Ringo Starr.

The Rivera exhibit is scheduled to run through May. More information: or (213) 765-6800.



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