GSN, which used to be known as the Game Show Network, is not playing around when it comes to its new reality series, "Family Trade."
The show, which begins Tuesday, is the first of a series of projects under the umbrella of "real-life games," which is a key part in its strategy to broaden its programming and brand.
Shows in the "real-life game" slate "take place in real-life settings and feature real-life risk and reward, winners and losers, joy and disappointment," network executives said in a statement.
"Family Trade" looks at a modern-day bartering system. The show centers on Gardner Stone and his G-Stone Motors, a state-of-the-art GMC and Ford dealership in Middlebury, Vt., where the motto is "We'll take anything in trade."
Stone will trade customers a new car or truck for anything he thinks he can sell: pigs, a hot air balloon, coffins, maple syrup, dolls, a shoe collection. While he says, "I feel that everything is worth something," his son Todd and his daugther Darcy, who work with him, disagree, particularly since they have to resell what their father bought.