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Hugh Hefner honors sitcom icon Norman Lear at Playboy Mansion

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Groping in the grotto isn’t the only thing the Playboy Mansion is good for. Magazine publisher Hugh Hefner passes out awards there, too.

On Wednesday, Norman Lear will get his turn. The 1970s sitcom legend - the man behind “All in the Family,” “The Jeffersons” and more - will get a Lifetime Achievement Award as part of the annual Hugh M. Hefner First Amendment Awards.

In addition to his TV producing work, the 90-year-old Lear became a liberal activist, founding People for the American Way in 1981.

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Playboy wrote that it is honoring Lear for “his unwavering defense of the fundamental values laid out in the Bill of Rights, and his commitment to nurturing a new generation of young leaders.”

An official ceremony will take place Wednesday morning at the mansion.

What do you think of Lear and his Playboy honor?

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Twitter: @scottcollinsLAT

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