‘Mad Men’ finale: How fans reacted to the series’ conclusion

On Sunday night, Don Draper’s decade-long odyssey through 1960s America and the ad world finally came to an end on a clifftop in Big Sur as the final episode of “Mad Men” aired.

Few series and showrunners have been as obsessed with keeping secrets as “Mad Men” and Matt Weiner, but now there are no more secrets to keep and all 92 episodes have aired.

FULL COVERAGE: Everything “Mad Men”

In the closing moments, Don seemed to have finally found inner peace after a lifetime of turmoil, meditating with his fellow retreat-goers on a cliff. And in the closing moments, the series aired one of the most famous ads of all time -- the 1971 “Hilltop” ad featuring people of all walks of life gathered on a hilltop singing “I’d Like to Buy the World a Coke,” for Coca-Cola.


Did Don Draper write that ad? The signs point that direction, with several people at his retreat seeming to serve as the inspiration for the faces and people depicted in the ad.

Overall, reactions to the finale ranged from ecstatic to more muted praise of the series overall, if not exactly the finale.

Over all, “Mad Men” a great achievement on a par w/ “Breaking Bad” & “Sopranos” if not quite “The Wire.” Should not be judged by finale.— Joyce Carol Oates (@JoyceCarolOates) May 18, 2015

The parts that were easy and satisfying didn’t feel like MAD MEN. The parts that were difficult and maddening, did.— James Poniewozik (@poniewozik) May 18, 2015

Mad Men 1 of the great finishes in TV..Degree of difficulty a 10 as well. To come 2 a great joke packing such an existential wallop,Whew— james l. brooks (@canyonjim) May 18, 2015

Loved the Mad Men finale, btw. Favorite since Sopranos and cut from the same cloth.— Todd VanDerWerff (@tvoti) May 18, 2015

So is the end of Mad Men that Don becomes Dick, breaks him open, and discovers that what’s inside him is...Don? Grim.— Mark Harris (@MarkHarrisNYC) May 18, 2015

#MadMen ended like it lived. Smart, funny, heartwarming and esoteric. It always danced to the beat of it’s own drummer. I miss it already.— Phillip Iscove (@pmiscove) May 18, 2015

I didn’t like Mad Men’s final season, but I REALLY loved that finale.— Michael Ausiello (@MichaelAusiello) May 18, 2015

Mad Men was a decade-long journey from the back of Don’s head to the front of his face. last shot was obvious, mystery was in the context.— david ehrlich (@davidehrlich) May 18, 2015

Why I liked the Mad Men finale: To me it was always a clever (but not great) show about the ascent of clever (but not great) content.— John Green (@johngreen) May 18, 2015

Mad Men was honest with itself and its characters until the very end. Respect.— robertliefeld (@robertliefeld) May 18, 2015

Mad Men (2007-2015): A serial philanderer writes a Coke commercial— Brian Gaar (@briangaar) May 18, 2015

Wait, Dave, I’m going with you #TheWholeThingWasACokeCommercial RT @ditzkoff Mad Men finale: I jump out a window.— Keith Olbermann (@KeithOlbermann) May 18, 2015

Actually I liked the Mad Men finale. All this build up and personal torment just to make an ad. It was cynical and painfully obvious.— Tim (@prvcticeNYC) May 18, 2015

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