Thomas Wylde, the Los Angeles brand that ignited the celebrity trend for rock ‘n’ roll skull-printed silk scarves in 2006, is getting an extreme makeover.
Gone is Paula Thomas, the tough-talking, model-turned-stylist-turned-founder of the neo-Gothic label, popular with Lindsay Lohan, Sienna Miller, Cameron Diaz and Charlize Theron. The brand is known for its high-end leather jackets, whisper-weight T-shirts, silk caftans and scarves with an Alexander McQueen-esque vibe, which sold at Maxfield in L.A., Harvey Nichols in London and L’Eclaireur in Paris.
Stepping up to fill her place is Jene Park, the label’s former chief operating officer and now creative director.
Park is a graduate of FIDM in L.A., where she won a scholarship from Maison Lesage to go to Paris and study techniques at couture houses. She worked at BCBG and had her own product development business before joining Thomas Wylde in 2006.
She plans to launch her first collection for the brand at New York Fashion Week on Sept. 16. And judging from the first photos, it will be skull-free.
A lower-priced Thomas Wylde diffusion line is also in the works.