It's been a summer of fat-shaming headlines, but we never thought they'd come from O, the Oprah Magazine.
The latest issue of the magazine included the following fashion query: "Can I pull off a crop top?"
"If (and only if!) you have a flat stomach, feel free to try one."
Cue the social media outrage -- and a PR disaster for a magazine whose editorial pages have long catered to women of all sizes and skin hues.
Thousands of women lashed out at the magazine O on social media, posting photos of themselves proudly showing off unflat bellies below crop tops, accompanied by the hashtag #rockthecrop
Hearst Magazine has since released the following statement, which stops short of apologizing for the magazine's snarky retort:
"We support, encourage and empower all women to look great, feel confident and live their best lives--in this case, we could have expressed it better. We appreciate the feedback and will be more mindful going forward."
"Apologize #oprahwinfrey and #omagazine stop putting women down and body shaming !!! #rockthecrop... Shame on you!!!!!" (So far, Oprah's social media accounts appear to be mum on the controversy surrounding her magazine.)
Scroll down for more images of women who indeed #rockthecrop.