Featuring big images and bold, graphic fonts, the new robertocavalli.com enables users not only to fully discover the different brands under the Roberto Cavalli Group umbrella, but to shop among a range of Cavalli products. They span from the men’s and women’s ready-to-wear and accessories collections to children’s wear and Roberto Cavalli Home interior design items, for the first time available via the company’s e-commerce. Shipments are currently made to 120 countries.
“The launch of this new, innovative and high-end digital platform marks another important step in the further development of the Roberto Cavalli company, which under the creative direction of Paul Surridge has entered a new phase, combing the brand’s signature glamorous and luxurious approach with a more dynamic and contemporary vision,” said Roberto Cavalli Group chief executive officer Gian Giacomo Ferraris. “For the execution of this new project, we found an outstanding partner in Black & White, which offered the support to deliver a first-class digital shopping experience for Roberto Cavalli.”
Marking the launch of the new site, Cavalli unveiled its fall 2018 advertising campaign, which includes colorful images and a video. Mario Sorrenti lensed models Felice Noordhoff and Felix Prabitz immersed in the lush nature of the Alderman’s Ford Nature Park in Central Florida.