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Los Angeles Times Names Lynne Segall to New Position of Vice President, Entertainment Advertising
Los Angeles, June 21, 2006 -- In a major move that underscores its commitment to entertainment, the Los Angeles Times today named Lynne Segall to the newly created position of vice president, Entertainment Advertising, effective July 5. Segall joins The Times from The Hollywood Reporter, where she has served as vice president and associate publisher for the past 15 years.
Segall will be responsible for leading the development and execution of advertising sales and business development strategies for the broader entertainment category. This includes major categories of movies, theater, music, media, culture, television, home entertainment, and sports.
She will report to Times Executive Vice President and General Manager Dave Murphy.
During her 26-year tenure at The Hollywood Reporter, she led the creation of more than 100 special issues, as well as the popular Women in Entertainment Breakfast. The event coincides with the publication's Power 100 issue, which ranks the top women in the motion picture and television industry. Among her other achievements are the Key Art Awards that honor excellence in movie marketing and which, under her guidance, have become one of the industry's signature events.
Earlier this year, Segall was recognized by the National Organization of Women with its Excellence in Media Award. In 2005, she received the Women of Achievement Award from the Hollywood Chamber of Commerce and the Women in Excellence Award from the Century City Chamber of Commerce.
"Lynne's appointment to this newly-created position is a clear message to the entertainment, advertising and marketing communities about The Times' focus and commitment to growing its multi-media entertainment portfolio," said Murphy. "She brings a wealth of experience in entertainment, publishing, event and online. We will benefit greatly from her vast knowledge and solid, high-level relationships within the entertainment community."
Added Times Publisher, President and CEO Jeff Johnson, "Clearly, Lynne has been a key contributor to the tremendous success of The Hollywood Reporter. I am pleased that she will play an active role in leading our continued investment in this rapidly changing market and to assess and lead new business opportunities."
The Times' recent efforts to expand its leadership in entertainment include the recent launch of The Envelope.com and the introduction of a new entertainment news section on www.latimes.com, as well as its partnership with Film Independent to market and present the Los Angeles Film Festival.
"Everyday, for over 125 years, the Los Angeles Times has been a must-read for the people who live and work in this market," said Segall. "As a diversified media brand, The Times plays a fundamental role in shaping opinion and influencing consumers - which is the Holy Grail for the entertainment industry."
"The unlimited potential of the Los Angeles Times to drive tickets sales in all forms of entertainment, increasing television viewership and moving DVDs had much to do with my decision to make this move," she said. "I look forward to joining The Times and the entertainment team in delivering greater value for readers and advertisers in one of the largest and most influential markets in the country."
About the Los Angeles Times
The Pulitzer Prize-winning Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of nearly 2.2 million and about 3.3 million on Sunday. With its media businesses and affiliates - including latimes.com, TheEnvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News - the Los Angeles Times reaches approximately 7.6 million or 58 percent of all adults in the Southern California marketplace every week.
The Los Angeles Times, which this year marks its 125th anniversary covering Southern California, is part of Tribune Company (NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.