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Latimes.com Launches “Your Scene,” New Online Photo-sharing Community

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LOS ANGELES, August 9, 2006 – Latimes.com, the Los Angeles Times’ website, today launched “Your Scene,” a new online photo community that allows users to upload their favorite photos, create their own photo albums, and email those collections to family and friends.

“Your Scene” (yourscene.latimes.com) is one of the many upcoming initiatives by latimes.com to develop a closer connection with its online readers. “Your Scene” offers the functionality and organization of commercial sites, allowing users to share and interact with each other through comments, ratings, voting and e-mail, thereby creating a shared sense of community.

“‘Your Scene’ is part of a growing effort to involve the local community in latimes.com,” said Robertson Barrett, general manager, Los Angeles Times Interactive. “It is designed to offer a fun and personal forum for showcasing the best of Southern California, encouraging high-quality photography, and allowing Southern Californians to share their interests and their own collections.”

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According to Barrett, “Your Scene” is the most organized and interactive user-generated photo destination offered by the website of a major metropolitan newspaper.

Photos submitted to “Your Scene” will be featured in one or more photo categories, including:

  • Your L.A. – Weekend Markets, My Favorite Neighbor, Architecture, Celebrity Look-alikes, Favorite Cars
  • Pets – Man’s Best Friend, Exotics, Dangerous Animals, All Dressed Up
  • Travel – My Best Shot, Special Places, Hawaii, Las Vegas, San Francisco, Mexico, Canada, Europe
  • Night Out/Parties – Clubbing in L.A., Costume Parties, Dive Bars, Weddings, Karaoke!
  • Activities – Hiking, Surfing, Rock Climbing, Skateboarding
  • Sports – Youth Leagues, Weekend Warriors
  • House & Garden – Gardening

Users can pull photos from any “Your Scene” category and save them into a personal favorites album. Those personal collections, called “Your Album,” can be emailed directly from the website.

To enhance the community experience, “Your Scene” offers a feedback and comments feature through which members can constructively critique and rate photos, thereby encouraging novice and professional photographers alike to share their unique visual perspectives of Southern California.

All photos must be submitted in JPG format, and will be reviewed for appropriateness by latimes.com editors. Latimes.com, which will have a non-exclusive right and license to use submitted photos, may select photos for use in news coverage or advertisements publicizing “Your Scene” and in promotional photo contests.

About latimes.com

Latimes.com features 50,000 content pages and is updated continuously with more than 3,000 stories posted daily. Latimes.com’s award-winning arts and entertainment section, calendarlive.com, offers an extensive range of entertainment news reviews and Southern California’s most comprehensive event listing. The Times also produces The Envelope, www.TheEnvelope.com, the entertainment industry’s most comprehensive, year-round awards show website.

About the Los Angeles Times

The Pulitzer Prize-winning Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of nearly 2.2 million and about 3.3 million on Sunday. With its media businesses and affiliates – including latimes.com, TheEnvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News – the Los Angeles Times reaches approximately 7.6 million or 58 percent of all adults in the Southern California marketplace every week.

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The Los Angeles Times, which this year marks its 125th anniversary covering Southern California, is part of Tribune Company (NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.

Contact:
David Garcia
213-237-4715
david.garcia@latimes.com

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