New Greuel campaign ad set to hit airwaves -- take an early look

Los Angeles mayoral candidate Wendy Greuel will be on the air at 4 p.m. Wednesday with the first broadcast television ad buy in the runoff election campaign.

The 30-second spot is biographical and features some of the city controller’s most prominent backers – basketball legend Magic Johnson, Sen. Barbara Boxer and former Mayor Richard Riordan.

Called “Crises,” the ad highlights Greuel’s role in delivering federal aid during the Northridge earthquake when she worked in President Clinton’s administration, helping former Mayor Tom Bradley start the LA’s BEST afterschool program and her work as controller.

“We need Wendy Greuel,” Johnson concludes.

This is Greuel’s second ad since coming in second to City Councilman Eric Garcetti in the March 5 primary. The first was about gun violence and appeared on cable television.

Greuel and Garcetti have raised roughly the same amount of money since the primary, but Greuel has an advantage that allows her to advertise early that Garcetti does not – deep-pocketed outside groups backing her campaign who advertised on her behalf during the primary.

The ad can be viewed here.

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Twitter: @LATSeema

seema.mehta@latimes.com