Herb Kelleher
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Herb Kelleher, co-founder of Southwest Airlines

Herb Kelleher, co-founder and former chairman and CEO of Southwest Airlines, aboard a Southwest flight. (Southwest Airlines)
Herb Kelleher, the chain-smoking former chief executive of Southwest Airlines, straddles a Harley-Davidson motorcycle given to him by his pilots at a company chili cook-off in Dallas in 1994. (Associated Press)
Herb Kelleher  in Dallas in August 1993. (Pat Sullivan / Associated Press)
Southwest Airlines co-founders Rollin King, right, and Herb Kelleher in a file photo from the airline. (Southwest Airlines)
Wearing pajamas and robes, Southwest Airlines’ Chairman Herb Kelleher, right, and CEO Gary Kelly celebrate the retirement of the carrier’s last Boeing 737-200 on Jan. 17, 2005, in Dallas. (David Woo / Associated Press)
Southwest Airlines President and CEO Herb Kelleher speaks at a news conference at MacArthur Airport in Islip, N.Y., in December 1998. (Ed Betz / AP)