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Sasha Frere-Jones joins L.A. Times as cultural critic

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Sasha Frere-Jones, a leading voice on music, language and culture, is joining the Los Angeles Times as cultural critic at large, Editor Davan Maharaj and Managing Editor S. Mitra Kalita have announced.

Frere-Jones will help launch an entertainment-focused digital vertical and will work closely with colleagues across the newsroom to increase The Times’ efforts and relevance in these key areas of coverage.

Frere-Jones comes to The Times from Genius, where he was an executive editor. He was a staff writer and pop music critic at the New Yorker from 2004 to 2015, and before that wrote for the Village Voice, Spin and the New York Times, among others.

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He was a founding member of the band Ui, which released five albums and toured the U.S. and Europe from 1990 to 2010.

Over the years, Frere-Jones has written about such diverse topics as Beyoncé and fountain pens, Timbaland and ringtones, Yves Klein’s blue and the ideal bodega sandwich.

Frere-Jones, who was raised in New York City, will move West this month and begin work July 27. You can find him on Twitter at @sfj.

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