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Josh Hammer

My unsolicited advice for Democrats learning to talk to men

Door with stylized drawings of a man, a nonbinary person, a woman and an extraterrestrial
For a start, skip the bathroom politics.
(Soeren Stache / Picture Alliance / Getty Images)

Last November, Donald Trump soundly defeated Kamala Harris among young men 18 to 29 years old, racking up about 56% of their votes according to the Associated Press. That represents a huge decline from 2008, the climax of the Barack Obama coalition, when the Democratic candidate won 62% of the young male vote against GOP challenger John McCain.

Clearly, Democrats have a young man problem — and they’ve vowed to do something about it. Accordingly, the party is spending $20 million on a special multiyear effort called Speaking With American Men: A Strategic Plan. The project, the New York Times recently reported, will “study the syntax, language, and content that gains attention and virality in these spaces.”

Yes, really. Hold your laughter.

It’s true that leading Democratic figures could use some help on the “syntax” and “language” fronts. They might begin to right the ship, on that score, by ditching the well-known gobbledygook gaffes of Joe Biden and the infamous “unburdening of what has been” of Harris. But the rubber will meet the road for Democrats when it comes to the critical, elusive third category of concern for their new young male outreach effort: content.

To paraphrase a venerable saying, one can put lipstick on a pig but the pig, at the end of the day, is still a pig. And something big has to change for the Democrats. Nor is their problem limited to young men; the party’s overall favorability ratings, in recent months, have hit record lows in public polling.

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Here, Democrats, is some (entirely) unsolicited advice on steps you might consider taking to become less catastrophically unpopular with young men — and many other Americans too.

On the issue of sexuality and the human person, you might consider beginning your vaunted young male outreach efforts by deigning to properly define what exactly a man is, and by extension, a woman. Indeed, your party’s most recent Supreme Court nominee publicly struggled to solve this mystery. It is probably best, before attempting to devise pro-young-man policies, to familiarize yourselves with your target audience. The definition of “man” as it has existed since the Garden of Eden is a pretty good place to start.

After successfully defining “man” and “woman,” you might consider not indulging recurring grievances levied against so-called toxic masculinity. It is generally a good idea, in political outreach, to not hold in dripping disdain the demographic group you are trying to reach. Sure, men have been killing each other since Cain slew Abel, but many of them have also been doing some pretty good things for humanity since right around that same time period. One key to publicly rejecting misandry will be ditching support for diversity, equity and inclusion, which, along with also now being illegal, takes a pretty dim view of men.

On the issue of immigration, you might consider not opening up America’s borders to, well, pretty much the whole world — but especially not to young males in search of economic opportunity. Democrats might not have gotten this impression from their sources in the Harvard faculty lounge, but over half of Americans now live paycheck to paycheck. Far too many young men struggle to provide for their families; indeed, many delay marriage in the first place because of finances. Flooding the zone with more wage competition may please the wokerati, but it won’t help you regain credibility with American breadwinners.

On the issue of environmentalism, you might consider not so conspicuously sacrificing American energy on the altar of climate alarmism. The young male voter simply wants a fair shot to make a decent living and provide safety and security for his family. The ham-handed restriction of hydrocarbon extraction more than anything else spikes the price of every good or service.

You might think that Trump’s tariffs are a threat to price stability, but you’d be wrong — at least so far. The real threat to the fiscal well-being of the median American comes from the price of energy, from which all other prices flow. Maybe, just maybe, don’t sacrifice all that in favor of Mother Earth?

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The good news for Democrats is that there is a lot of potential upside from their efforts to reach young men. The bad news for Democrats is the same: There’s so much to gain precisely because of how unpopular they currently are with that cohort.

Josh Hammer’s latest book is “Israel and Civilization: The Fate of the Jewish Nation and the Destiny of the West.” This article was produced in collaboration with Creators Syndicate. @josh_hammer

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Ideas expressed in the piece

  • The article argues that Democrats’ declining support among young men stems from cultural alienation, pointing to their 56% loss in the 18-29 male demographic in 2024 compared to Barack Obama’s 62% advantage in 2008[1]. It criticizes the party’s reluctance to define biological sex clearly, referencing a failed Supreme Court nominee’s struggles with this question[1].
  • Hammer contends that Democratic policies like diversity, equity, and inclusion (DEI) programs alienate men by framing masculinity as inherently “toxic,” urging the party to abandon what he calls “misandry”[1].
  • On immigration, the author claims open borders disproportionately harm young men by flooding labor markets with wage-depressing competition, noting that over half of Americans live paycheck-to-paycheck[1].
  • The piece links climate policies to economic hardship, arguing that restricting hydrocarbon extraction raises energy costs and undermines young men’s ability to provide for families[1].

Different views on the topic

  • Political analysts like Keeanga-Yamahtta Taylor argue that Democrats’ structural crisis stems from abandoning class-based economic messaging, not cultural issues, citing Trump’s gains among $30k–$50k earners and Harris’s reliance on high-income voters[2].
  • Critics reject Hammer’s immigration claims, noting that sectors reliant on immigrant labor (e.g., agriculture, construction) employ many working-class men, and wage stagnation reflects corporate profiteering more than migration[2][3].
  • Progressives defend DEI as addressing systemic biases, with surveys showing majority support for workplace equity initiatives among younger voters, including men under 35[4].
  • Energy experts counter that renewable investment has created over 500,000 jobs since 2020, many in male-dominated fields like manufacturing, while oil price volatility under Trump damaged household budgets[3].

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