Kellyanne Conway will join Trump in the White House

Donald Trump has named his media-savvy campaign manager, Kellyanne Conway, to advise him in the White House in the role of counselor, his transition team announced early Thursday morning.

The move comes after Conway sought to put to rest speculation that she would continue to serve as the public face of the Trump team. But the new job is sure to keep her profile high.

Conway will “will work with senior leadership to effectively message and execute the administration’s legislative priorities and actions,” according to a statement from the Trump transition team. “Kellyanne Conway has been a trusted advisor and strategist who played a crucial role in my victory,” Trump said in the statement. “She is a tireless and tenacious advocate of my agenda and has amazing insights on how to effectively communicate our message.”

The appointment would boost diversity in a Trump inner circle made up mostly of older white men. It also sets up another potentially competing power center on a White House staff that already will have several, including Reince Priebus, the chief of staff; Stephen K. Bannon, the chief strategist; and Stephen Miller, the policy chief.

Conway had previously turned down other proposals for White House jobs, telling reporters late last month that she did not want to spend long hours away from her children.

At that point, Conway said she thought she could best help Trump by forming an outside organization to support his policies. But that role appears to have gone to Brad Parscale, who ran Trump’s online operations during the campaign.

Conway joined Trump’s campaign during the summer when it was beset with infighting and disarray. She is widely credited with helping bring message discipline and professionalism to an operation in desperate need of it.

In the run-up to the election and the weeks that followed, Conway was a ubiquitous presence on cable news networks, capably moving through her talking points in tough interview settings – often on the firing line and held to account for the exaggerations and incendiary remarks Trump was prone to make on the campaign trail and Twitter.

“I am humbled and honored to play a role in helping transform the movement he has led into a real agenda of action and results,” Conway said in the statement. She is the founder and owner of the Polling Company, inc./WomanTrend, a GOP firm that has been advising candidates for two decades.

Trump has not yet chosen a press secretary. But he is believed to be considering several candidates. Sean Spicer, former communications chief of the Republican Party who has served in a spokesman role for Trump through the transition, has been a prominent possibility, although Trump reportedly has considered several women, including conservative talk radio star Laura Ingraham and Fox News personality Kimberly Guilfoyle.