Kobe Bryant's video for Turkish Airlines with Argentine soccer star Lionel Messi has reached 90 million views on YouTube.
An airborne Bryant and Messi compete for the attention of a young boy, escalating to the absurd until ice cream trumps both stars' antics.
Bryant has represented Turkish Airlines for a number of years. He's also a soccer buff and fan of Messi.
The video was initially published on YouTube on Dec. 6, garnering an impressive number of hits in a scant 2-1/2 weeks.
Bryant has been a "Global Brand Ambassador" for Turkish Airlines since 2010.