The Fendi bag as canvas
The newly renovated Fendi store on Rodeo Drive in Beverly Hills has reopened, with a look by Peter Marino. A runway show is projected on the wall above the brand’s shoes and bags. (Francine Orr / Los Angeles Times)
Peter Marino’s design for the new Fendi store softens the company’s image with undulating, curvilinear panels. Marino broke the space into three distinct rooms and raised the ceiling to almost double its former height. (Francine Orr / Los Angeles Times)
The artist-embellished Fendi Baguettes will be on display at the Rodeo Drive store through April, after which they will be auctioned off among those who attended the store’s reopening. Another Fendi store is planned for the Beverly Center. (Mel Melcon / Los Angeles Times)
