Princess in progress: designer Kira Plastinina

Kira Plastinina clothes, with an average $48 price point, are fast fashion moving from East to West, targeting teens who live their lives online, where image is reality more so even than in Hollywood, and cultural and international borders are nonexistent.

Lime green dress with sequined circles, $68.

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• Kira Plastinina: From Russia with style

Also in Image:

• Superhero style at Metropolitan Museum
• Miu Miu boutique is back — in Beverly Hills
• Cars and couture
  (LIZ O. BAYLEN / LOS ANGELES TIMES)

In the U.S., the goal is 50 Kira Plastinina stores in the next three years, and eventually 250. New York Fashion Week is also in the designer’s sights.

Silver polka-dot dress, $38.

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• Kira Plastinina: From Russia with style

Also in Image:

• Superhero style at Metropolitan Museum
• Miu Miu boutique is back — in Beverly Hills
• Cars and couture
  (LIZ O. BAYLEN / LOS ANGELES TIMES)

At Kira Plastinina’s Moscow Fashion Week show, March 2008: An extreme puffer coat from the Fall 2008 collection.

More...

• Kira Plastinina: From Russia with style

Also in Image:

• Superhero style at Metropolitan Museum
• Miu Miu boutique is back — in Beverly Hills
• Cars and couture
  (SERGEI ILNITSKY / EPA)

At Kira Plastinina’s Moscow Fashion Week show, March 2008: A printed T-shirt dress from her Fall 2008 collection.

More...

• Kira Plastinina: From Russia with style

Also in Image:

• Superhero style at Metropolitan Museum
• Miu Miu boutique is back — in Beverly Hills
• Cars and couture
  (SERGEI ILNITSKY / EPA)