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Darren Romanelli, designer and brand-builder

Darren Romanelli, left, is the new "brand ambassador" for skater and rapper Lupe Fiasco, who was discovered by Jay-Z, nominated for three Grammys last year and has a "secret" project in the works with with Kanye West and Pharrell.

Darren Romanelli, left, is the new “brand ambassador” for skater and rapper Lupe Fiasco, who was discovered by Jay-Z, nominated for three Grammys last year and has a “secret” project in the works with with Kanye West and Pharrell.  (Ricardo DeAratanha / Los Angeles Times)

Lupe Fiasco

Wasalu Muhammad Jaco, a.k.a. Lupe Fiasco, performs Dec. 6 at Power 106 FM’s big winter hip-hop show at the Gibson Amphitheatre in Universal City. Fiasco never wears the same ensemble twice.  (Barbara Davidson / Los Angeles Times)

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