Icee  Fresh  & Co and Tiffany Jewelery
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Diamonds in the rough: Icee Fresh

This Icee Fresh pendant is made of 67 carats of yellow, white and ice blue diamonds, set in 500 grams of white gold with 2,620 pieces of pave. (Samuel J. Lee)
This Icee Fresh I-10 pendant features 60 carats of diamonds and 15 carats of rubies and retails for $100,000. (Spencer Weiner / Los Angeles Times)
A blinged-out Casio G-shock watch by Icee Fresh, with 10 carats of diamonds, retails for $12,000. (Spencer Weiner / Los Angeles Times)
A baby necklace made for Suri Cruise, daughter of Tom Cruise and Katie Holmes, by Icee Fresh. (Icee Fresh & Co.)
This Pillsbury doughboy pendant, made with 50 carats of white diamonds and 3 carats of blue diamonds, retails for $45,000. (Icee Fresh & Co.)
The Cali pendant, which features 250 carats of yellow diamonds and 50 carats of ice blue diamonds, retails for $500,000. It was created by jewelers Ben Baller and Steve Her. (Samuel J. Lee)
The Game on MTV’s “Total Request Live” in New York’s Times Square in 2006. The rapper’s pendant was custom made for him by Icee Fresh. (Paul Hawthorne / AP)
Customer Romello Solomon, 30, is all smiles at the jewelers’ store at the Slauson Super Mall in Los Angeles. (Spencer Weiner / Los Angeles Times)
From left, jewelers Jeff Hong, Steve Her and Ben Baller at their Slauson Super Mall store. (Spencer Weiner / Los Angeles Times)