Photos: Opening Ceremony store
Opening Ceremony’s Los Angeles store is a colorful clapboard cabin that houses clothes, shoes, bags and baubles. (Kirk McKoy / Los Angeles Times)
Founded by California natives Carol Lim and Humberto Leon in New York’s SoHo in 2002, Opening Ceremony was conceived as a shopping version of the Olympics. (Kirk McKoy / Los Angeles Times)
Opening Ceremony is known to be a fashion discovery zone, with a merchandise mix of high and low, local and international, nostalgic and cutting edge. (Kirk McKoy / Los Angeles Times)
Thanks to a new investor, Boston-based private equity firm Berkshire Partners, the company hopes to grow the brand’s retail presence. (Kirk McKoy / Los Angeles Times)
Opening Ceremony can be credited with fueling collaboration fever in fashion, helping a younger generation discover heritage brands such as Pendleton and Levi’s, and creating a new social shopping hub for the cool crowd. (Kirk McKoy / Los Angeles Times)
The company hopes to open stores in Boston, Chicago and San Francisco, locations that are likely to showcase only the Opening Ceremony collection rather than being multibrand stores. (Kirk McKoy / Los Angeles Times)
With their power to transform a brand from old to gold, Opening Ceremony’s founders are the alchemists of modern-day shopping. (Kirk McKoy / Los Angeles Times)
A relaunch of the company’s website will better showcase merchandise as well as content produced by staffers on topics such as fashion, food, art and travel. (Kirk McKoy / Los Angeles Times)
