Mattel sales
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Barbie
Annual
First quarter
$1.32 b
$1.28 b
$1.2 b
$1.01 b
$198.1 m
$169.9 m
$146 m
2013
2014
2012*
2011*
2015
Wheels
(Includes Hot Wheels and Matchbox)
Annual
First quarter
$812.1 m
$747.7 m
$813.4 m
$754.9 m
$133.6 m
$130.7 m
$132.1 m
2013
2014
2012*
2011*
2015
American Girl
Annual
First quarter
$620.7 m
$632.5 m
$510.9 m
$567.5 m
$106.1 m
$100.5 m
$105.9 m
$73 m
$76 m
2015
2013
2014
2012
2011
Fisher-Price
Annual
First quarter
$2.25 b
$2.16 b
$2.12 b
$1.84 b
$264 m
$310.2 m
$309.9 m
$271.4 m
$287.3 m
2013
2014
2012
2011
2015

Barbie
Annual
First quarter
$1.32 b
$1.28 b
$1.2 b
$1.01 b
$198.1 m
$169.9 m
$146 m
2013
2014
2012*
2011*
2015
Wheels
(Includes Hot Wheels and Matchbox)
Annual
First quarter
$812.1 m
$813.4 m
$754.9 m
$747.7 m
$133.6 m
$130.7 m
$132.1 m
2013
2014
2012*
2011*
2015
American Girl
Annual
First quarter
$620.7 m
$632.5 m
$567.5 m
$510.9 m
$100.5 m
$105.9 m
$106.1 m
$73 m
$76 m
2013
2014
2012
2011
2015
Fisher-Price
Annual
First quarter
$2.25 b
$2.16 b
$2.12 b
$1.84 b
$310.2 m
$309.9 m
$271.4 m
$264 m
$287.3 m
2013
2014
2012
2011
2015

Barbie
Annual
First quarter
$1.32 b
$1.28 b
$1.2 b
$1.01 b
$198.1 m
$169.9 m
$146 m
2013
2014
2012*
2011*
2015
Wheels
(Includes Hot Wheels and Matchbox)
Annual
First quarter
$812.1 m
$813.4 m
$754.9 m
$747.7 m
$133.6 m
$130.7 m
$132.1 m
2013
2014
2012*
2011*
2015
American Girl
Annual
First quarter
$620.7 m
$632.5 m
$567.5 m
$510.9 m
$100.5 m
$105.9 m
$106.1 m
$73 m
$76 m
2013
2014
2012
2011
2015
Fisher-Price
Annual
First quarter
$2.25 b
$2.16 b
$2.12 b
$1.84 b
$310.2 m
$309.9 m
$271.4 m
$264 m
$287.3 m
2013
2014
2012
2011
2015

Barbie
First quarter
Annual
$1.32 b
$1.28 b
$1.2 b
$1.01 b
$146 m
$198.1 m
$169.9 m
2013
2014
2012*
2011*
2015
(Includes Hot Wheels and Matchbox)
Wheels
(Includes Hot Wheels and Matchbox)
First quarter
Annual
$812.1 m
$813.4 m
$754.9 m
$747.7 m
$133.6 m
$130.7 m
$132.1 m
2013
2014
2012*
2011*
2015
American Girl
First quarter
Annual
$620.7 m
$632.5 m
$567.5 m
$510.9 m
$100.5 m
$105.9 m
$106.1 m
$73 m
$76 m
2013
2014
2012
2011
2015
Fisher-Price
First quarter
Annual
$2.25 b
$2.16 b
$2.12 b
$1.84 b
$310.2 m
$309.9 m
$271.4 m
$264 m
$287.3 m
2013
2014
2012
2011
2015

Barbie
Annual
First quarter
$1.32 b
$1.28 b
$1.2 b
$1.01 b
$146 m
$198.1 m
$169.9 m
2013
2014
2012*
2011*
2015
Wheels
(Includes Hot Wheels and Matchbox)
Annual
First quarter
$812.1 m
$813.4 m
$754.9 m
$747.7 m
$133.6 m
$130.7 m
$132.1 m
2013
2014
2012*
2011*
2015
American Girl
Annual
First quarter
$620.7 m
$632.5 m
$567.5 m
$510.9 m
$100.5 m
$105.9 m
$106.1 m
$73 m
$76 m
2013
2014
2012
2011
2015
Fisher-Price
Annual
First quarter
$2.25 b
$2.16 b
$2.12 b
$1.84 b
$310.2 m
$309.9 m
$271.4 m
$264 m
$287.3 m
2013
2014
2012
2011
2015
Source: Mattel. Graphics reporting by Shan Lee
Los Angeles Times graphics@latimesgraphics