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From the Archives: 1932 Electrical Parade in the Coliseum

Sep. 24, 1932: “Spirit of Hollywood” float at the Electrical Parade and sports pageant in the Memo
Sept. 24, 1932: “Spirit of Hollywood” float for the Electrical Parade and Sports Pageant in the Memorial Coliseum, a charity event produced by local film studios.
(Los Angeles Times Archive / UCLA)

In 1932, Hollywood movie studios sponsored the Electrical Parade and Sports Pageant at the Memorial Coliseum.

The Sept. 25, 1932, Los Angeles Times reported, “Versatile Hollywood produced another of its amazing spectacles last night when Olympic Stadium [Coliseum], scene of numerous efforts of pageantry. was made the center of a wonderland of brilliance and beauty, when the motion-picture capital presented its electrical parade and sports pageant in the name of charity.”

“There were, before the eyes of the assemblage of 60,000 persons gathered shortly after 8 o’clock when the program was scheduled to begin, an arena in which the acts of the world’s film capital defied night; a series of exciting demonstrations by moviedom’s aces of the saddle in the form of polo; the pulse-quickening rhythm of twenty massed bands; the bow of a Presidential candidate and a glittering procession of beautiful floats. …”

After several speeches, a slew of celebrities, a polo game and marching bands, the floats entered the Coliseum. The first was the “Spirit of Hollywood.” About 20 floats participated in the parade.

A Sept. 24, 1932, Los Angeles Times article reported that proceeds of the affair would be donated to the motion-picture relief fund and the Marion Davies Foundation.

The guest of honor was presidential candidate Gov. Franklin D. Roosevelt of New York.

Sep. 24, 1932:
Sept. 24, 1932: "Cameo of Jewels" float from Max Factor in the Electrical Parade and Sports Pageant at the Memorial Coliseum. Los Angeles Times Archive / UCLA
Sep. 24, 1932: The Warner Brothers float at the Electrical Parade and sports pageant in the Memorial
Sept. 24, 1932: The Warner Brothers float in the Electrical Parade and Sports Pageant. Los Angeles Times Archive / UCLA
 
Sept. 24; 1932: "Fete Day in Spain" float from Samuel Goldwyn's studio during the Electircal Parade and Sports Pageant. Los Angeles Times Archive / UCLA
Sep. 24, 1932:
Sept. 24, 1932: The "Fountain of Beauty" float from First National Pictures at the Electrical Parade. Los Angeles Times Archive / UCLA
Sep. 24, 1932:
Sept. 24, 1932: "Bicentennial Monument" float from Fox Film Corporation during the Electrical Parade at the Coliseum. Los Angeles Times Archive / UCLA
Sep. 24, 1932:
Sept. 24, 1932: "Submarine Garden" float from Educational Pictures duringt the Electrical Parade. Los Angeles Times Archive / UCLA
Sep. 24, 1932: “Rock of Gibralter
Sept. 24, 1932: "Rock of Gibralter" float from Columbia Pictures at the Electrical Parade and Sports Pageant. Los Angeles Times Archive / UCLA

See more from the Los Angeles Times archives here


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