In the race for shoppers on
On the day after
J.C. Penney was close behind with 4.1 times the number of shoppers, according to the company, which collects its information through a geo-location search app on smartphones.
Macy's -- closely tied to Christmas in many consumers' minds because of the classic film "Miracle on 34th Street" -- came in third at 3.8 times, Foursquare found.
The final two chains were specialty retailers that aren't typically associated with Black Friday: Dick's Sporting Goods and Sports Authority both had about three and a half times their normal traffic.
Winning shoppers over the holiday season is crucial to retailers, which can rake in as much as 40% of their annual revenue during the last few months of the year.
The National Retail Federation forecasts that sales during November and December will climb 3.7% to $630.5 billion, slightly below the 4.1% growth in the same period last year.
Chains with a brick-and-mortar presence are also facing fierce competition from online-only behemoths such as Amazon.com. Foursquare found that retail foot traffic on Black Friday dropped 2% compared with the same day last year.
Black Friday sales at physical stores also fell. For Thanksgiving and Black Friday, sales totaled about $12.1 billion, according to data from ShopperTrak. That's down from $12.3 billion during the same period last year.
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