Delta Air Lines seeks to secure ‘world’s most trusted’ slogan

Delta Air Lines may be ready to adopt a new slogan.

Delta has filed for trademark protection with the U.S. Patent and Trademark Office for what sounds like the airline’s newest motto: “The World’s Most Trusted Airline.”

Delta has used several slogans over its 85-year history, including “We love to fly, and it shows,” and, more recently, “Keep Climbing.”

A Delta spokesman declined to comment. Industry experts say airlines often seek trademark protection for slogans simply to prevent competitors from using it.

Already taken: United Airlines’ “Fly the friendly skies” and American Airlines’ “the new American is arriving,” adopted after the merger with US Airways last year.

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