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Snapchat may have just revealed its latest surprise a day early

Snapchat may have just revealed its latest surprise a day early
An image posted on a Snapchat website shows a work of Jeff Koons' art in Manhattan's Central Park. (Snapchat)

Snap Inc. was poised to make a big announcement Tuesday. What it was, no one really knew. To build suspense, the company launched a site with little more than a countdown clock.

But the surprise was quickly spoiled when word spread that changing your computer's date and time would trick the clock into thinking the countdown was over.

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New pages on the site then appear revealing that Snapchat plans to launch an augmented reality partnership with artist Jeff Koons.

Snap did not respond to a request for comment.

The clock is set to expire when Evan Spiegel, Snap's co-founder and chief executive, is scheduled to speak at Vanity Fair's New Establishment Summit in Beverly Hills Tuesday.

The site features a map showing cities around the world where Snapchat users can hold up their phones to find different works by the pop-culture influenced artist, according to Business Insider.

The company used a similar countdown clock last year to build anticipation for the release of its camera-equipped glasses, Spectacles.

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