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Levi Strauss eliminating 800 jobs to cut costs

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Levi Strauss & Co., the San Francisco apparel company best known for its denim clothing, said it will remove 800 jobs as part of an effort to cut $175 million to $200 million in costs.

The so-called global productivity initiative will roll out over the next 12 to 18 months, the company said Wednesday.

The first phase is expected to result in $75 million to $100 million in savings, the company said. The job cuts, which will affect 20% of Levi’s non-retail and non-manufacturing employee base, are to occur during the period.

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The privately held company said it is planning to scale back its management bureaucracy and consolidate recurring positions.

“These changes will make us more competitive -- both in our cost structure and in the marketplace -- improving our agility and enabling us to focus on innovation, retail productivity, omnichannel capabilities and enhanced consumer experience in stores,” Chief Executive Chip Bergh said in a statement.

Last month, the company said its net revenue for the fourth quarter ended Nov. 24 slipped slightly year over year to $1.3 billion. Profit tanked to $17 million, from $53 million a year earlier -- a period boosted by an earlier Black Friday.

Bergh said the quarter was marked by a “soft” selling environment and “some challenges in certain key international markets and in our U.S. women’s business.”

Overall, Levi’s sales in the Americas rose 1% to $828 million during the period.

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