Happy pinning is turning into happy shopping.
Pinterest, the 5-year-old digital pinboard start-up, is getting into the e-commerce game by providing a way for users to directly buy items pinned on the site.
Co-founder and Chief Executive Ben Silbermann announced the long-awaited move Tuesday at Pinterest's headquarters in San Francisco.
"What's next for Pinterest?" he asked. "Whenever we have to face that question we talk to pinners. People want to buy things on Pinterest."
Buyable Pins, he said, are a "simple and secure way to buy the products you love from within Pinterest."
Users will soon begin to see small blue price tags on certain pins as they scroll through their Pinterest feeds.
Tapping on the pin will bring up the price, color options and a product description, as well as the ability to swipe through additional images. Tapping on a button in the top right will allow the user to purchase the product, which can be done with a credit card or Apple Pay.
The order and payment...Read more
This post was done in partnership with the Wirecutter, a buyer’s guide to the best technology.
The best all-around value in a water-resistant Bluetooth speaker today is the UE Megaboom. Although there are lots of less-expensive models, most that truly approach the Megaboom's performance cost about the same, and none that we've seen can offer its mix of sound quality, features and ruggedness. We narrowed down 50-some Bluetooth speakers to 13 water-resistant finalists and tested each with the Wirecutter AV team and a deep swimming pool. The $300 Megaboom is pricey, but if you have other budgetary or functional needs, we have a few other picks as well.
Who should buy a water-resistant Bluetooth speaker?
Water-resistant Bluetooth speakers are intended for outdoor or indoor use. This might seem like a feature everybody would want, but it can come with a price: Most water-resistant Bluetooth speakers don't sound as good as the best conventional portable Bluetooth speakers, which we tested in...Read more
Fitbit Inc., a maker of wearable activity tracking devices, is looking to raise up to $358 million in an initial public offering, according to a regulatory filing made Tuesday.
The San Francisco-based company plans to sell more than 22 million Class A shares for $14 to $16 apiece, with some existing stockholders planning to sell an additional 7.5 million shares. On the higher end, this would value the company at $3.3 billion.
The company faces stiff competition in the wearables market, with Jawbone, Apple and Samsung offering activity trackers similar to Fitbit’s range. The company didn’t detail specific plans for the proceeds, but said it could use some of the funds to strengthen its position in the market via research and development, acquisitions and marketing.
According to its prospectus, Fitbit is already profitable with $745 million in revenue last year and more than $100 million in profit. Since 2007, the company has sold about 20.5 million of its fitness tracking devices, which...Read more
For AOL.com, it’s all about video.
The company launched a major redesign Tuesday that not only puts video on just about every item it posts, but makes it easier to navigate to them.
It’s also promoting the Web’s latest hot item: live video streams.
“Video is the differentiator,” AOL.com President Maureen Sullivan said in an interview, noting views of videos have nearly doubled over about the last year.
The redesign covers all platforms. But while smartphone and tablet visitors represent only 38% of AOL.com’s traffic, the company calls its video approach “mobile first.” The videos come from Huffington Post, Time, HGTV and other media outlets.
While hoping to keep an edge on longtime competitor Yahoo, the redesign clearly was influenced by hot new online media companies like Buzzfeed. AOL.com shows each visitor both content that editors think they should see and that computer programs guess they want to see based on individual tastes. It’s this sorting and sifting applied to videos that...Read more
Americans still think of China as an emerging market. Not for smartphones. Just like in the U.S., the smartphone market in China is near saturation. They are now a common tool, owned by the average family, like washing machines or rice cookers. More than 90% of cellphone sales in China are smartphones.
In the first quarter of 2015, according to IDC, China's smartphone shipments dropped to 98.8 million units, a 4.3% drop from a year earlier, the first quarterly fall in six years.
So China is now close to "peak smartphone." What happens next? A few possibilities:
1. Apple booms as a status symbol
"Apple is perceived as a luxury brand in China, so its brand status is just as important as its utility in the Chinese market," says Liz Flora, who watches the China luxury market as editor in chief at Jing Daily. "It can benefit even in a saturated smartphone market since rising incomes mean that many consumers will upgrade in order to benefit from the status of owning an Apple product."
A Northern California woman threw out a piece of Apple history when she gave away a roughly $200,000 vintage Apple 1 computer to a recycling facility.
Now, the Silicon Valley facility is looking for the woman because it wants to give her $100,000, or half the computer's value.
Clean Bay Area told KNTV the anonymous woman dropped off a couple of boxes with e-waste materials a month ago at its facility in Milpitas.
Her husband recently died, so she decided to clean up their garage.
In what she thought was a pile of junk, she delivered the boxes and left without leaving her phone number.
A few weeks later, a worker sifting through the boxes made the amazing discovery.
Inside one of the boxes laid an Apple 1, one of 200 first-generation computers created in 1976. At the time, the computer sold for $666.66.
Now the rare computer created by Steve Wozniak and Steve Jobs is worth much more.
The recycling company ended up selling...Read more