It seems Facebook developed Camera as a backup plan in case its efforts to acquire
Earlier this year, Facebook Chief Executive
To get the app to work, users would first have to load it with their payment information. After that, they could head to a participating store and check into it using Square Wallet. Once customers were ready to pay, they would give their name to the cashier, who would process the payment by looking them up in the Square's system. The idea was that paying this way would be faster than taking cash or swiping a card.
Square Wallet did gain some users -- Square says it will continue to support them -- but the app did not find widespread success.
Now, Square is shifting its strategy by introducing Square Order, an app that lets customers place orders before arriving at participating stores. This way, customers can order, get to the store and instantly pick up the food or item that they bought.