Tech companies occupy the top four spots in the latest Brandz list from Millward Brown: Google, followed by Apple, then
Apparently, Apple lost its crown due to a lack of creativity.
Millward Brown chalks up Google's rise to an "extremely innovative" year -- there's "Google Glass, investments in artificial intelligence and a range of partnerships," Benoit Tranzer, head of Millward Brown France, told AFP.
Statista charts the changes above. U.S. companies dominate the list, with the top non-tech companies McDonald's, at No. 5 with $85.7 billion, and Coca-Cola at sixth with $80.7 billion.